SEOSpace calls itself the number one SEO plugin for Squarespace, and unusually for that kind of claim, it has a reasonable case. It is the only serious SEO tool built exclusively for the platform, it has grown to over 35,000 users, and it has picked up coverage in Forbes and Business Insider along the way. But popular is not the same as right for you, so this review covers what it actually does, what it costs, where it falls short, and who should skip it.
A quick note on where this review comes from. I run a UK Squarespace agency as a Squarespace Platinum Partner, and SEO work on client builds is part of every project we hand over. That means we have sat with SEOSpace's audits on real sites, alongside the enterprise tools we also use, so the views below come from hands-on work rather than a feature list.
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What is SEOSpace?
SEOSpace brings audits, keyword research, rank tracking, AI visibility, and local SEO into one Squarespace-focused dashboard.
SEOSpace is a Chrome extension and dashboard, founded by Henry Purchase, that scans Squarespace pages and turns the results into a prioritised, plain-English to-do list. The extension sits in the bottom right corner of any Squarespace page, including inside the editor, so you can scan live pages and drafts as you work. Because it is built only for Squarespace, every recommendation comes with instructions that match the actual settings panels in front of you, rather than generic advice written for WordPress.
The current version added the feature that changed it from useful to genuinely good: a site-wide audit that scans your pages in one pass and ranks the issues by priority. On top of that sit keyword research with volume and difficulty data, Google rank tracking, monthly or weekly monitoring, PDF reports, and a connection to Google Search Console for richer recommendations.
The newest addition is AI visibility tracking, which monitors where your site appears in AI search engines such as ChatGPT, Perplexity and Gemini. As more answers come from AI engines rather than blue links, that is a sensible direction of travel, and it is territory most small SEO tools have not touched yet.
Track how your brand surfaces in ChatGPT, Perplexity, Gemini, and other AI tools, with visibility scores and sentiment breakdowns.
Prefer a walkthrough? This overview shows the tool in action:
What it is like to use
The honest answer is that it feels like having a patient SEO consultant on call. You scan a page, and instead of a wall of jargon you get a scored checklist: this title is too long, this image has no alt text, this page has two H1s, here is exactly where to fix each one in Squarespace. On client handovers we have found this is the difference between advice that gets actioned and advice that gets ignored. A business owner can work through an SEOSpace list without ever having done SEO before.
Run a one-click audit and get a prioritised list of critical, recommended, and optional fixes in plain language.
The site-wide audit is where the paid plans earn their keep. Running it on an established site typically surfaces a mix of quick wins (missing descriptions, duplicate titles) and slower structural work (thin pages competing for the same keyword). The dashboard keeps score over time, which matters, because SEO progress is invisible week to week and demoralising without a trend line.
Research keywords with search volume, CPC, and difficulty so you target terms you can realistically rank for.
Two practical notes. First, everything is billed through Stripe and annual plans are charged upfront, so double check the monthly or annual toggle at checkout before you commit. Second, the keyword research is solid for choosing page topics but lighter than a dedicated research suite, so serious content operations will still want to pair it with a tool like Semrush. Our Squarespace SEO tools roundup covers how the pieces fit together.
SEOSpace pricing
SEOSpace runs a tiered subscription with a free way in. Prices were correct when we checked, but confirm current figures on the SEOSpace site:
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Scan live Squarespace pages, plus community and tutorials |
| DIY | $14.99/month, or $9.99/month billed annually | One website, site audits up to 100 pages, monthly monitoring, keyword research with limited credits |
| Mid tier | $39.99/month, or $24.99/month billed annually | Three websites, audits up to 500 pages, keyword tracking |
| Expert | $99.99/month, or $69.99/month billed annually | Up to 20 websites, unlimited audits, weekly monitoring, rank tracking, backlinks, AI visibility, local SEO, white-label PDF reports, priority support |
All paid plans come with a 7-day free trial, and some advanced features (rank tracking, backlinks, AI visibility, local SEO) are add-ons on the lower tiers rather than included. For a single site owner, the DIY plan at annual pricing is genuinely cheap for what it does. The Expert plan only makes sense if you manage client sites and can spread the cost across projects.
There is also the SEOSpace Academy, a $449 course covering keyword strategy, on-page optimisation and AI optimisation, built specifically for Squarespace. An investment, but the most thorough Squarespace-specific SEO education we have seen.
What SEOSpace will not do
Worth saying plainly, because it is where people waste money: SEOSpace finds and prioritises problems, but you still have to fix them, and no tool writes the genuinely useful content or earns the backlinks that decide rankings. It surfaces the work; it does not do the work.
It is also overkill in one direction: if you already live in Ahrefs or Semrush and know exactly what you are doing, SEOSpace will feel light. Its value is focus and translation, not raw data depth. For most Squarespace owners that focus is exactly the point, but power users should know the trade before subscribing.
Verdict: who should buy SEOSpace?
If you own a Squarespace site and want to know what to fix and in what order, SEOSpace is the best tool available, and the free plan plus the 7-day trial mean you can prove that to yourself before spending anything. Solo owners should start on Free, upgrade to DIY annual if the audits earn their keep, and pair it with Squarespace's own settings done properly (our Squarespace SEO guide walks through those). Designers and agencies managing several client sites get the most from the higher tiers, especially the white-label reporting.
Skip it if your SEO is already run through an enterprise toolkit, or if you are not prepared to act on what it finds. A subscription you do not action is just a recurring reminder of jobs not done.
Visit SEOSpace · Read our full SEOSpace guide
Frequently Asked Questions
What is SEOSpace?
SEOSpace is an SEO tool built exclusively for Squarespace. A Chrome extension and dashboard scan your pages, then give you a prioritised, plain-English list of fixes covering titles, descriptions, headings, alt text, links and structure, with instructions that match Squarespace's actual settings.
Is SEOSpace free?
There is a permanently free plan that scans live Squarespace pages and includes community access and tutorials. Paid plans add site-wide audits, monitoring, keyword research and more, and every paid plan comes with a 7-day free trial.
How much does SEOSpace cost?
Paid plans start at $9.99 per month billed annually ($14.99 monthly) for one website, rising to around $69.99 per month billed annually for the Expert plan covering up to 20 websites with unlimited audits. Annual plans are billed upfront, so check the billing toggle at checkout.
Is SEOSpace worth it?
For most Squarespace owners, yes. It is the clearest way to find and prioritise SEO issues on the platform, and the DIY plan is inexpensive for a single site. It is not worth it if you already run enterprise SEO tools, or if you will not act on what the audits find.
Do I need SEOSpace and Semrush?
They do different jobs. SEOSpace audits your Squarespace site and tells you what to fix on the page. Semrush is a research toolkit for choosing keywords and tracking competitors. Content-led sites often benefit from both, with SEOSpace handling the on-page side.
Does SEOSpace help with AI search?
Yes. SEOSpace includes AI visibility tracking that monitors where your site appears in AI engines such as ChatGPT, Perplexity and Gemini, and its recommendations increasingly cover AI optimisation as well as classic Google SEO.
Related SquareLocator Guides
- Best Squarespace SEO Plugins & Tools in 2026
- Best Squarespace Plugins in 2026
- Squarespace SEO Guide (2026)
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