Animated Rotating Text

What Animated Rotating Text is

Animated Rotating Text is a small Squarespace plugin by Chris at Schwartz-Edmisten Web Design that swaps a word or phrase inside a heading through a list you define, so one headline can address several audiences or services in turn. It is a copy and paste code plugin with two animation styles and a video install guide. The old listing on this page described the right plugin, but in vague marketing terms; this rewrite sets out exactly what you get.

What it does

You mark the words you want to cycle inside a text block and the plugin rotates them with either a fade or a slide in from the top. It works on any Squarespace 7.0 or 7.1 template, on every major browser and on mobile, which makes it one of the few rotating text plugins still safe to use on an older 7.0 site. Installation comes with an instruction video, and the purchase includes lifetime updates and technical support for the original code. Every Schwartz-Edmisten plugin carries a multi use licence, so you can install it on as many of your own or your clients' sites as you like.

Who it suits

Agencies, freelancers and multi service businesses that want a hero headline to speak to several audiences, and designers who maintain a mix of 7.0 and 7.1 client sites and want one plugin that behaves the same on both. The multi use licence makes it good value for anyone who builds more than one site a year.

One honest caveat

Two animation styles is the whole menu, so if you want a typewriter effect, a vertical flip or fine control over timing you will need a different plugin or your own code. Rotating text is also easy to overuse and can irritate some readers, so keep it to one instance per page. The licence lets you use it on unlimited sites but not inside templates you sell, and there are no refunds, so confirm you are on Core or higher before buying.

Setup

You need a Squarespace Core plan or higher, because the plugin uses custom code and will not run on Basic. Install is copy and paste following the video, then mark the words to rotate in your heading. The multi use licence covers unlimited websites you build, with the code not to be shared or bundled into templates for sale.

Related guide

Compare it with the other motion plugins in the Squarespace animation plugins sub-collection, browse the full plugins collection, or read my roundup of the best Squarespace plugins in 2026.