Brand Evolution Workshop

What it covers

Brand Evolution is a recorded workshop from Olga at Applet Studio, and the first thing to say is that it is not a Squarespace course. It is a class on producing brand visuals with AI tools, mostly ChatGPT, Midjourney and Canva, with Figma used for the logo and Instagram feed examples. Olga runs a Squarespace template shop and builds brands for coaches and service providers, and the workshop is her process for getting from an idea to a set of on-brand images you can use on a website and on social media.

The lessons cover brand strategy with ChatGPT (unpacking a brand's story and personality and drafting home page copy), moodboards and visual brainstorming, a visual strategy section where Olga creates two brands from an initial idea through to an Instagram feed and a home page mockup, image editing (transforming, extending and reformatting images), and prompt strategies for Midjourney and ChatGPT. A 2025 update added a lesson on custom AI photoshoots where you control facial features, outfits and setting. New students also get a set of stock images with the Midjourney prompts used to make them.

Who it is for

Web and graphic designers who want original imagery without commissioning a photographer or illustrator, marketing people who feed social channels, and business owners who are tired of stock photos. No design software knowledge is needed; Olga uses Figma but says Canva works fine.

Format and access

The workshop is about 90 minutes of video, watched at your own pace. There are two purchase options: the workshop alone, or the workshop plus access to Applet Studio's private Slack channel for questions. A separate one day branding session with the team is also offered. The purchase is non-refundable.

Where it falls short

Ninety minutes is short, and the AI tools it teaches change every few months, so treat the prompts as a starting point rather than a recipe. You will also need paid subscriptions to the AI tools on top of the workshop. In my own client work I find AI imagery still needs a careful eye: many clients notice when hands, text or products look off, and some industries (healthcare, finance, anything regulated) will not accept synthetic photos of people at all. Applet Studio was upfront when I read the page that this workshop had no testimonials of its own yet, which is honest, but it does mean you are relying on Olga's track record with her other courses.

Related guide: browse every course we list in the Squarespace courses collection, and see my round-up of the best tools for Squarespace designers for the rest of a working design stack.