The Template Shop Business

What it covers

The Template Shop Business is less a course than a look inside Applet Studio's operation. Olga has sold more than 2,000 Squarespace templates over five years, around 30 a month, and instead of recording another curriculum she has packaged her internal Notion knowledge base (SOPs, checklists, email templates, trackers) with a video training on what makes a template a best-seller.

The knowledge base runs through the template creation process (research examples, wireframes, a best-selling template checklist, a development checklist), packaging a template for sale (documentation, licence, device mockups, shop graphics in Figma), the transfer process and email templates, the product suite and checkout, organic marketing on Instagram, Pinterest and a blog, seasonal sales and promotions, Meta ads, email marketing with Flodesk, analytics, an email vault for support questions and refunds, automations, and the full tech stack with a business expenses tracker. There is a bonus section on Shopify, Showit, Wix and Webflow, and Olga estimates about 70 per cent of the material applies to any template business.

Who it is for

Established web designers who already know how to design and want a product revenue stream. The page says plainly that it is not for people who are not web designers, not for anyone expecting passive income, and it teaches business rather than design. The old listing here called it ideal for aspiring freelancers, which is the opposite of what the vendor says.

Format and access

Immediate access to the video training and the Notion portal, with chat support, one to one template feedback and recordings of previous mastermind sessions. Applet Studio has run live mastermind cohorts alongside the material and mentions a new cohort on the sales page, so check the current status before buying if the live element matters to you. The purchase is non-refundable and a payment plan is available.

Where it falls short

A knowledge base is only useful if you read it, and this is a lot of reading. The material is Applet Studio's way of working, so you will be adapting someone else's Notion setup, Flodesk sequences and Meta ads structure rather than following a beginner's path. Chat support is time limited (three months at the time I read the page). If you want a step by step launch plan with a community, Kate Scott's Scale with Templates is the closer fit; this one is for people who want to see the machinery.

Related guide: browse every course we list in the Squarespace courses collection, and read my round-up of the best Squarespace template shops in 2026 to see what a mature shop looks like.