What it is
The Web Designer's Playbook is Christy Price's self-paced course on running custom Squarespace website projects from the first discovery call to launch day, plus the business around them. Christy has been a web designer for more than 20 years and has spent around six years refining this process on hundreds of Squarespace client projects. The Playbook is that process, written down with the templates she uses.
The twelve modules
Discovery calls that convert, proposals made easy, the strategy call, two approaches to gathering website content, keeping content collection on track, the website build, the website launch, project basics and boundaries (what you offer, timelines and pricing), perfecting your pitch, mastering the first contact with prospects, and a final module on mindset and balance as the person running the business.
Lessons are a mix of video, screen shares and downloads. Most students finish in four to eight weeks working a few hours a week, and you can go straight to the module you need.
Templates and swipe files
This is the core of the course and the part most buyers will use every week afterwards: an Asana project template (importable into Notion or another project tool), a discovery call questionnaire, a proposal template, a Google Doc project timeline, a "Start Here" content collection document, a Content Snare template, a client feedback questionnaire and more than 20 email templates covering every phase of a project. Discovery and proposal templates are also described in versions for HoneyBook or a similar CRM.
Who it suits
Designers in their first three years of business, people turning a side hustle into a full-time studio, designers returning to work, and designers on other platforms adding Squarespace to their services. It also suits established Squarespace designers who want more income without longer hours and need a tighter system to get there.
Who should skip it
If you have not built at least a website or two, start elsewhere: the Playbook does not teach web design. It is also not legal or financial advice; Christy is clear that she is not an attorney or accountant, though she recommends resources.
Price and access
It costs $1,497 as a single payment. Access is lifetime for as long as the course runs, and if Christy ever closes it, students can download all the trainings and templates first. Launch bonuses have included six monthly Q&A calls with Christy and a pop-up private Slack community, so check the current offer on the sales page. It is non-refundable because everything is available immediately, though Christy asks unhappy buyers to contact her within 14 days so she can help.
Where it falls short
The price is the obvious hurdle, and it only pays back if you use the templates on real projects. Around 90% of the content applies to any freelance web designer and only around 10% is Squarespace specific, which is a strength if you want a business system and a weakness if you were hoping for build techniques. The live calls and community are time-limited bonuses rather than part of the core course.
More from Christy Price
Her Starter Template for Web Designers covers the build foundation the Playbook does not, and the free Squarespace Prelaunch Checklist slots into the launch module.
Related guide
See how it compares with the other business courses in our best Squarespace courses in 2026 roundup, where it is the pick for running client projects, or browse the full Squarespace courses collection.